- Rated 5 stars on google ⭐⭐⭐⭐⭐
Find Your Perfect
Property with
Property with
Ernest Advocacy.
Explore residential, commercial, and industrial
properties designed to meet your unique needs
Tailored strategies.
Precision execution.
Lasting Wealth.
At Ernest Partners, we craft bespoke property investment plans backed by data, insight, and experience. Every move is calculated, every decision aligned to your goals—so you can build a high-performing portfolio with confidence.
What we do
At Ernest Advocacy, we turn uncertainty into clarity. Property investing can feel overwhelming, but with the right strategy, it becomes a powerful tool for building long-term wealth. We work closely with you to craft a tailored roadmap—one that aligns with your goals, adapts to your circumstances, and unlocks the full potential of your portfolio.
About Us
Ernest Partners brings together strategic thinking, deep experience, and data-driven insight. We partner with you at every step—turning property investment into a clear, confident path to long-term wealth.
Our Services
Residential Buyer's Agent
We map out your pathway to building long-term wealth through property. By planning future acquisitions based on equity, borrowing capacity, and market cycles, we create a clear roadmap to help you scale safely and strategically.
Commercial Buyer's Agent
We help you set up the right purchasing structure—whether it’s personal, trust, SMSF or company—tailored to your goals. This considers tax efficiency, and sets the foundation for long-term property portfolio growth.
SMSF Property Investing
We align you with finance professionals to build a lending strategy that maximises your borrowing power and keeps you purchase-ready. Our partners will assist by structuring your finance strategy to support scalable portfolio growth.
Property Management Process
We align you with finance professionals to build a lending strategy that maximises your borrowing power and keeps you purchase-ready. Our partners will assist by structuring your finance strategy to support scalable portfolio growth.
How We Like To Work
Our clients gain clarity, confidence, and a clear roadmap to grow their wealth through
smart, well-timed property acquisitions across Australia.
Portfolio Planning
We map out your pathway to building long-term wealth through property. By planning future acquisitions based on equity, borrowing capacity, and market cycles, we create a clear roadmap to help you scale safely and strategically.
Purchasing Structure
We help you set up the right purchasing structure—whether it’s personal, trust, SMSF or company—tailored to your goals. This considers tax efficiency, and sets the foundation for long-term property portfolio growth.
Finance Strategy
We align you with finance professionals to build a lending strategy that maximises your borrowing power and keeps you purchase-ready. Our partners will assist by structuring your finance strategy to support scalable portfolio growth.
Property Acquisition
We source high-performing properties backed by research and data. From due diligence to negotiation and settlement, we handle the process end-to-end—ensuring you secure the right property in the right market at the right time.
Performance Review
We regularly assess how each property and your portfolio are performing. This includes rental yields, capital growth and value-add opportunities—ensuring your investments remain aligned with your long term goals and adjusting your strategy when needed.
How We Make The Market Work For You
Old Way
You do it all yourself...
- Guesswork & Google searches - Hours trawling online listings, unsure which suburbs will actually perform.
- Emotional buying - Decisions driven by fear of missing out or flashy marketing, not data or strategy.
- Hidden risks - Overlooking flood zones, poor rental demand, or costly repairs until it's too late.
- No negotiation power - Agents work for the seller, not you, meaning you often overpay..
- Slow, stressful process - Weeks of back-and-forth, inspections, and uncertainty without clear direction.
- One-off purchase, no plan - You buy a property, but have no roadmap for scaling into a profitable portfolio.
End result? Missed opportunities, costly mistakes, and a property that may not deliver long-term growth.
New Way
We make the market complete for you.
- Proven buying strategy - We identify growth markets and properties backed by data, not hype.
- Off-market access - We tap into properties you'll never see on the major portals.
- Risk eliminated upfront - We run full due diligence so you avoid expensive surprises.
- Negotiation firepower - We represent your interests, securing the best price and terms.
- Fast, stress-free purchase - We handle every moving part so you can focus on the big picture.
- Portfolio growth plan - Every purchase is part of a clear, long-term wealth-building strategy.u.
End result? A high-performing investment, a faster path to financial freedom, and complete peace of mind.
What Our Clients Say About Us
Our clients share their experiences and how our services helped them navigate complex situations
“I can’t recommend Ernest Advocacy highly enough. They made the entire process seamless and completely stress-free. Everything was taken care of, and we felt supported every step of the way. Honestly, they’ve been absolutely fantastic.”
“I can’t recommend Ernest Advocacy highly enough. They made the entire process seamless and completely stress-free. Everything was taken care of, and we felt supported every step of the way. Honestly, they’ve been absolutely fantastic.”
Meet our Director
Luke Clifford founded Ernest Advocacy with a clear mission: to help everyday Australians build high-performing property portfolios that generate long-term wealth. Drawing from his background as a professional athlete, Luke brings a rare mix of discipline, strategic thinking, and competitive drive to the world of property investing.
He’s fiercely committed to achieving the best outcomes for his clients, while also valuing trust, transparency, and long-lasting relationships. His approach blends data-driven decision-making with personalised support, guiding clients to make confident, well-informed investments.
At Ernest Advocacy, Luke has created a service that feels both professional and personal—because property is about people.
Luke Cliffordd
Start your investment journey today
- Free consultation with our experts
- Talk about your property goals
- Develop a bespoke strategy for you
Frequently Asked Questions
We can secure properties with as little as 80k in cash savings or usable equity.
Going solo means you’re up against experienced selling agents working for the vendor. We level the playing field by representing only your interests, armed with market data, negotiation power, and off-market access.
We specialise in investment properties that grow your wealth — but if your dream home also needs to be a smart investment, we can make it happen.
Yes — we regularly secure properties that never hit public listings. These opportunities often sell below market value and with far less competition.
We’ll review your financial position, borrowing capacity, and long-term goals in our initial strategy call. Even if you’re not ready now, we’ll map out a plan to get you there.
Yes, we charge a fixed, transparent fee that’s tiny compared to the value we add. Our clients consistently tell us they make this back many times over in savings, growth, and avoided mistakes.
On average, our clients secure their property within 6–8 weeks.
Absolutely. Every purchase is part of a clear, step-by-step roadmap to reach your passive income and wealth goals.
Yes — we make the process clear, stress-free, and strategic, so you start your investment journey on the strongest footing.
Book a free call. We’ll discuss your goals, assess your position, and show you the smartest pathway forward.